10 Black Owned Fitness Clothing Brands to Support Now

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Fitness clothing is part of the motivation to inspire you to workout. The things we wear to express ourselves during our training has an impact on how intense of a session we have. Why not update your wardrobe to jumpstart your return to fitness? When you look at all of the brands out there, you see that they are catered to the same body type and look. Many lack the quality for the price tag!

If you want to focus on more diversity in fitness, let’s start with the clothes you wear. Instead of spending your dollars on expensive boutique fitness clothing, diversify your closet. These black-owned fitness brands not only inspire you to have a better workout but are fashionable. Studies show that what you wear has a positive effect on performance, so feel empowered by supporting brands that are not in stores. Check out my ten suggestions for new fitness wear by black-owned companies to update your wardrobe.

BLK Athluxure

The name says it all. Black luxury athletic wear makes you feel sexy in the gym at any size and is suitable for a fashionable athleisure look. Feel pride in these vibrant colored prints curated by a black woman.



HERRway is another luxury activewear brand that just launched this year. Although it is a new brand, it measures up to the competitive fitness brands out there. The sets cater to all shapes and sizes. They feel that “Life is to be enjoyed and celebrated with style.”

PRU Apparel

Power Representation Unity is what this brand stands for. It is for people who want to live out loud with bold matching African print sets, and messages of pride.

My Affirmation

Our thoughts become things, and My affirmation fit wear gives us positive reminders printed right on the clothing. If you are feeling down, let your outfits remind you of how amazing you are. This is a local favorite of mine, as you can tell!

Progressively Getting Better

Let’s just say Tampa Bay is all about the motivation! Another local brand is reminding you that you define your journey. They want people to strive to be better every day.

CultureFit Clothing

Can we say black girl magic? The brand represents the founders’ West African culture while providing high performing culturally conscious clothing. Get a matching mat to complete your fitness set while you’re at it!


According to their website Glamourina, exists to motivate women of color to live healthy, active lifestyles by providing culturally athletic apparel. This is a mission I can get behind. The beautiful sets are featured on several media publications like essence.


Yema is a fashion start-up by a couple who are natives of Kenya and Ethiopia looking to support orphaned children with education. They have men and women’s clothing that is not just fashionable, but high-performance tough workout gear. Feel great about your purchase, knowing the profits go toward a positive cause.


Another Tampa based favorite of mine, TribeX, promotes unity and diversity through its positive messages. Their mission is to celebrate all people here in America with their thought-provoking products. My favorite is their “Blessings” shirts that come in vibrant colors to match your mood.


It’s hard finding cute squat proof leggings for women of all shapes and sizes. LukaFit nailed the need for high performing fitness clothing that celebrates our curves. I love the images of black women being fit on their leggings!

Did you find something you liked? The positive images of black wellness bring inspiration to all. These fitness clothing brands show that wellness is for more than just one sector of the population. Do your part and support these black-owned fitness clothing brands today.

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